Vancouver, British Columbia –[November 18, 2024] – Catalera, a pioneer in the development of novelbiological solutions for agricultural and consumer markets, is pleased toannounce the appointment of Michael(Mike) Allan as Chief Commercial Officer (CCO).
Mike brings more than 35 years of experience inthe agricultural chemicals and biologicals industry to Catalera. He has aproven track record of success in business development, sales, and marketing.In his previous role as vice president of business development and licensing atCertis Biologicals, he led the development and execution of commercialstrategies that resulted in significant revenue growth.
As CCO, Mike will be responsible for leadingCatalera's commercial efforts, including building and executing the company'scommercial strategy, growing and managing strategic partnerships, and ensuringstrong product-market fit. He will play a critical role in driving Catalera'sgrowth and expansion.
"We are excited to welcome Mike to theCatalera team," said Matthew Dahabieh, CEO of Catalera. "Hisextensive experience and proven leadership in the agricultural industry, andparticularly the biologicals sector, will be invaluable as we continue to growour business and bring our innovative biological pest solutions to a broadermarket. Mike's expertise in commercial strategy development and execution,combined with his strong relationships in the industry, make him the idealperson to help get Catalera’s products in the hands of more growers who needchoice and flexibility to deal with today’s challenges."
“Catalera is leading the way in transformingbiologicals into safe, effective, and cost-competitive product solutions. I amso excited to see what adding Mike’s 30-plus years of experience will do tohelp get those products into the hands of customers and growers.” said NateKelly, Board Chair.
"I am thrilled to be joining Catalera atsuch an exciting time in the company's development," said Mike Allan."I believe Catalera has a tremendous opportunity to grow by leveraging itsinnovative technologies and approach to unlock the power of biologicals for all.I look forward to working with the talented team at Catalera to drive thecompany's growth and success."
About Catalera - CataleraBioSolutions Inc. is a leading developer of biological solutions for plant,home, and public health. Based out of Vancouver, Canada, the company has over adecade of experience innovating formulation technology to create efficaciousbiological pesticides for the consumer, professional, and agricultural markets.Inspired by the question, “What if synthetic chemistry was never invented?”,Catalera is on a mission to unlock the power of biologicals in our lives andaccelerate the transition to a more beneficial future! For more informationvisit catalera.com.
Media Contact: Kim Haakstad kim.haakstad@catalera.com
